If you have a hard question about branding, just think branding as a person. How do you communicate, how do you build your identity, what do you want other people to interpret about you and so on.
Think a branding as a person-Dev
If you have a hard question about branding, just think branding as a person. How do you communicate, how do you build your identity, what do you want other people to interpret about you and so on.
Think a branding as a person-Dev
Tianfeng Sun --- Sky, Breeze, and Sun --- Freedom. 
It is Anthropomorphic branding, which is ” When a concept takes a form of a person.”