KFC-fried rats PR crisis in the 70s. But the brand survived and is doing great right  now.

Black Belt vs. Ozone

Should Vibhava kill Black Belt?

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Some notes:

GE revived, Apple revived, dramatically, and some other brands survived as well.

So what’s the math to do when a company is considering about whether to kill/eliminate a brand ?

“You gotta be very careful when you are trying to kill a cash cow, even if it’s dying”.