How to compete with big players in the industry

  • Work step by step and analyze your competitors’ value chain. 
  • De-construct their value chain
  • Find their weaknesses in the chain and bring to customers something your competitors couldn’t.
  • Beat them on their weakness using appropriate and specific strategy

Blockbuster vs. Netflix

  • customer focus vs. marketing focus
  • data-driven and forward-looking
  • Netflix’s advantage
    • selection
    • convenience
    • price

———————————————————————————————————————————————————————————

recency

monitoring