• Haagen Daz doesn’t mean anything.
  • QVC- there is a guy like the Fantasy Island guy with the magic suitcase
  • Affiliate marketing: earning a commission by promoting other people’s (or company’s) products.
  • Indirect selling: supermarkets, department stores,
  • response: active and thought-through answer
  • react: could be passive and natural answer
  • Sometimes you don’t know what you don’t know